Marketing has been around for decades. In just the 21st century, our culture has developed newer, better ways to spread information about products. However, innovations in marketing still continue today and are improving how customers can interpret information about brands and certain products. Better still, new forms of marketing are using technology to not only spread knowledge, but allow customers to convert ads into purchasing decisions.
In this blog, we will discuss the different varieties of marketing and how humanity has evolved with the digital age.
It used to be that the only way to spread the word about a product would be just that — spreading the word. Salesmen would stand in town squares and shout about the wonderful features of their
products. Also, back in the day, towns weren’t that big, and the variety of businesses providing certain services were very few. For instance, if you wanted shoes, there was typically only one shoemaker. With little competition and not much choice in the variety of shoes, there wasn’t much need for marketing. However, as towns grew into cities, the need to spread information about a certain product was much more important.
Posters were important to early businesses because they reminded people of a business owner’s products. But even with posters, many towns didn’t have impacted businesses so posters were used more as reminders for customers rather than a way to gain business.
As cities developed, industry developed as well. People were able to import and export goods, as well as drive themselves to nearby cities to buy better, more affordable items. Because of the growing competition, businesses created more posters and even created large-scale ads as well. This, of course, was the birth of billboards. In fact, the very first leasing of billboards occurred in 1867, and it still goes on today.
Advertisements are meant to inform and encourage customers to purchase a certain product. Though some businesses wish it could be as easy as demanding a customer buy their product, it doesn’t work that way. Unfortunately, consumers require much more convincing to mak a purchasing decision. In many cases, customers need to know why the product is special, what it can do for them, why it is different from other products, and what feelings the product can evoke if they were to buy it. And, not only do customers need all this information, but they need it delivered quickly and repeatedly.
As America entered the digital age, marketing experienced a revolution. Though billboards have proven useful in the past, the internet opened the door for a new brand of advertising, such as commercials, retargeting ads, and so much more. It has been proven that, by advertising a brand or product through digital retargeting ads, a customer is more likely to buy a product. In fact, customers that are retargeted with digital ads are 70 percent more likely to convert, or purchase that specific product. Because ads are used multiple times, this gives customers more opportunities to visit a business’s site or purchase the product.
ChairVisor is a solar-powered sun chair that doubles as an extraordinary marketing opportunity for businesses. Though the sun visor might appear to be just a simple sun shade, it actually has a digital screen that can be utilized to advertise different types of products. And, while your customers are lounging in the sun, they can even use their
visor as a digital menu to order beverages or food from your business’ kitchen. Visit our website to read more about this amazing piece of technology and how your business can benefit from it.